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At Christmas, it's not just the food that brings us together; it’s the little rituals, the chaos, the joy, and yes, the delightful weirdness that makes the season uniquely Kiwi.
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To help New World ring in the holidays, we created a melodic festive campaign that celebrates exactly that. One that captures what really matters at Christmas: food, fun, family and a healthy dose of holiday oddities.
Breadywear
They can’t weigh it, if you wear it
Kiwis love Vogel’s. It’s our favourite weirdly dense loaf and you can only get it here. So, to help New Zealanders take more of this delicious bread overseas, without sacrificing precious luggage space, we designed a line of travel-wear that lets them wear it. Luggage gets weighed. Clothes don’t. Game on.
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