V Motion Project
V Energy has been fuelling New Zealanders’ ability to do amazing things since day one. So, to bring that brand promise to life, we knew we had to create something equally amazing. Simple, right? That’s how The V Motion Project was born - a bold experiment where we hacked Kinect motion-tracking technology and paired it with audio production software to build a tool that turned human movement into music.
The campaign went viral, hitting #1 on the New Zealand music charts and picking up major awards at D&AD, Cannes, Axis, and the Best Awards to name a few.
V Robbers
When V Energy came to us with their annual on-pack promo, they had just one requirement: make it edgy. So, we created V Robbers. An online game where players could steal real cash from each other. Whatever they held onto at the end? Theirs to keep.
