Lotto Pitch
Ah, pitch work—everyone’s favourite...
Weeks of caffeine-fuelled obsession, emotional rollercoasters, and lovingly crafted ideas destined for a lonely grave in the "never seen again" folder.
When Lotto/Instant Kiwi went up for pitch, we threw our hats and souls in the ring, and came out on top. We won. This was the idea that did it.
Lotto Retail
After winning the pitch, we were tasked with creating a new retail platform.
Drawing inspiration from the dots above the “i”s in the word “million,” we brought The Tittles to life, playful characters that instantly spark the imagination. They gave consumers a fun, relatable way to picture what they’d do with a big win. The platform has since powered hundreds of ads across Social, TV, out-of-home, radio, and in-store.