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Life Needs More Sport
Campaign
When SKY Sport needed a full brand refresh, we didn’t just update a logo, we injected sport into everyday life.
'Life Needs More Sport' became a platform that powered the brand for over half a decade.
It delivered dozens of unforgettable ads, including New Zealand’s favourite ad two years in a row (cheers, Colmar Brunton) and also picked up a few awards
along the way.
Life Needs More Sport
Olympics
Life Needs More Sport rolled on with SKY’s extensive Tokyo 2021 Olympic coverage - and proved that anyone can become an ‘expert’ in sports they’ve never heard of.
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